A part of my career that I’ve come to enjoy is the wide exposure to various industries and project types; each having its challenges, constraints, and rewards. Although the mediums and industries may change, the tenets of effective visual communication remain paramount.
GeoDecisions is an information technology company specializing in geospatial solutions. They develop geographic information systems (GIS) and intelligent transport systems (ITS).
I created the user interface design and first prototype for TrafficAnalyst. This product provides state departments of transportation with a streamlined approach to tracking road and highway data and collection sites.
Listrak is a retail digital marketing automation platform trusted by 1,000+ leading brands for email marketing and mobile messaging.
I provided user interface designs for a new suite of self-service, productivity tools for email marketers (after the launch of the 5.0 portal). I worked with product managers and front-end developers during each iterative round of design.
The challenge of encapsulating a business' individual personality and culture through a visual mark has always been one of the more challenging aspects of visual design for me. Distilling down the essence of a brand into an accurate, clear, and concise presentation has always been my north star. Below are some examples of that effort.
Baseball training and coaching produces balls on the ground, lots of them. Entrepreneur Brett Davis (a baseball enthusiast, youth coach, and engineer) saw an opportunity. He created the Ball Bandit, professional-level baseball and softball retriever (now used by Major League Baseball).
I was responsible for the brand identity, product wrap/packaging, and marketing collateral.
Evariant is a leading healthcare consumer and physician engagement company (recently purchased by Healthgrades).
I provided creative direction and design to support Evariant's marketing department. This included sales collateral, whitepapers and website interface design solutions.