Visual Design Samples

A part of my career that I’ve come to enjoy is the wide exposure to various industries and project types; each having its challenges, constraints, and rewards. Although the mediums and industries may change, the tenets of effective visual communication remain paramount.


GeoDecisions - TrafficAnalyst

GeoDecisions is an information technology company specializing in geospatial solutions. They develop geographic information systems (GIS) and intelligent transport systems (ITS).

I created the user interface design and first prototype for TrafficAnalyst. This product provides state departments of transportation with a streamlined approach to tracking road and highway data and collection sites.

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Listrak is a retail digital marketing automation platform trusted by 1,000+ leading brands for email marketing and mobile messaging.

I provided user interface designs for a new suite of self-service, productivity tools for email marketers (after the launch of the 5.0 portal). I worked with product managers and front-end developers during each iterative round of design.

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Turkey Hill Dairy

Turkey Hill is an American brand of iced tea, ice cream, drinks, and frozen desserts distributed throughout the United States.

I led the visual design of a new responsive user interface, working with agency creative teams, product owners, and developers to align to new branding standards for both the Turkey Hill Dairy consumer website and the Turkey Hill Experience consumer website.

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Brand and Identity Design

The challenge of encapsulating a business' individual personality and culture through a visual mark has always been one of the more challenging aspects of visual design for me. Distilling down the essence of a brand into an accurate, clear, and concise presentation has always been my north star. Below are some examples of that effort.

DJ equipment, stage lighting, and pro audio systems.
VoIP phone system installation and support.
125-year old construction company. Agency: Scheffey Integrated Marketing
Grill Tank Exchange service provided by Kauffman Gas. Agency: Bright Orange Thread.
Information Technology support and implementation based in Delaware.
Professional baseball and softball equipment (used by the MLB).


Ball Bandit

Baseball training and coaching produces balls on the ground, lots of them. Entrepreneur Brett Davis (a baseball enthusiast, youth coach, and engineer) saw an opportunity. He created the Ball Bandit, professional-level baseball and softball retriever (now used by Major League Baseball).

I was responsible for the brand identity, product wrap/packaging, and marketing collateral.

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Evariant is a leading healthcare consumer and physician engagement company (recently purchased by Healthgrades).

I provided creative direction and design to support Evariant's marketing department. This included sales collateral, whitepapers and website interface design solutions.

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  • Responsive Website Interface Design
  • Mobile Application Interface Design
  • Brand and Identity Design
  • Packaging Design
  • Marketing Collateral Design
  • Sales and Marketing Presentations
  • Social Media Marketing Design
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