About

Skill Set

User Experience (UX) Research
User & Stakeholder Interviews
Contextual Inquiries
Usability Testing
Heuristic Evaluations
User Workflows
Journey Mapping
Information Architecture
User Interface (UI) & Visual Design
Responsive Web Interface Design
Mobile App Interface Design
Wireframes
Prototypes
Branding / Graphic Design
Data Visualizations
Style Guides & Design Systems
Project & Product Management
Strategic Planning
Requirements Gathering
Product Feature Definition
Project & Sprint Planning
User Stories
Backlog Grooming
Design Sprint Facilitation

My career as a designer started over 27 years ago following graduation from the University of Delaware’s Visual Communication program in Newark, Delaware. That educational experience also included participation in a Design Exchange Program at the University of Wolverhampton in the United Kingdom.

I was fortunate to learn from great mentors and leaders early in my professional journey. From Burlington, VT to Alexandria VA to Washington D.C. to Wilmington, DE, and Lancaster, PA, I worked with many talented creative directors, art directors, designers, writers, photographers, illustrators, and project managers along the way. Each, in their own way, helping me better understand and master principles and methods for effective visual communication.

With changes in technology came changes in my skill set.

I’ve since spent the last 15 years focused in user experience (UX) research, user interface (UI) design, interaction (IxD) design, and product design/management.

The combination of my visual communication experience, along with my passion in customer/user research, heuristics, human-computer interaction, usability, accessibility, interface design and front-end development has given me the opportunity to work with truly great organizations on challenging and rewarding projects.

I currently reside in Lancaster County, Pennsylvania with my wife and two sons. In addition to enjoying travel with my family, I am an NHL fan (#Flyers), and on occasion, I attempt to play guitar without disturbing the neighbors.

Testimonials

Jim Bull

“Andy is a loyal, insightful, and independent colleague who is more than capable of stepping in to any project and taking the lead, leveraging proper UX methodologies and tools. Few people grasp the complexities of User Experience who are also open to learning and adapting their mindset and approach, like Andy does.”

Senior User Experience Architect, Phoenix Contact
Jim Keiffer

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam”

Manager, UX Strategy and Service Design, Celerity.
Jim Bull

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam”

Software Development Engineer, Amazon

Currently Reading

Just Enough Research
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by Erika Hall

Good research is about asking more and better questions, and thinking critically about the answers.

Just Enough Research
The Mom Testicon external

by Rob Fitzpatrick

How to talk to customers & learn if your business, solution or direction is a good idea when everyone is lying to you.